FAKE LUXE

This piece celebrates the intersection of contemporary pop art and the global fashion universe. The protagonist, FAKE, the iconic character, is portrayed in a bold and charismatic pose, reflecting the influence of mass culture and the aesthetic of the world’s most beloved luxury maisons. Through a visual language that is both ironic and elegant, the artwork  rather pays tribute to fashion as a symbol of identity, aspiration, and creativity. The logos and fashion elements, reimagined within the composition, become an integral part of FAKE’s identity—not as masks to wear, but as tools to express oneself and connect with the present era. With vibrant colors, dynamic lines, and an aesthetic that merges luxury and street culture, the piece invites the viewer to reflect on fashion’s role as a universal visual language and a living form of art.

Mattia Bari, aka POPST-ART (the pop star of art), is an internationally renowned artist hailed as a pop icon in the USA with major exhibitions and events worldwide and his paintings and merchandise purchased by celebrities and superstars, introducing a new pop culture phenomeno.

His visionary pop character "FAKE" has conquered NYC's Billionaire Row and with his mask has only one goal: to remove it and rediscover his authenticity, the journey of all of us...