FAKE is a POP character born in FAKELAND, a world ruled by appearances, where everyone wears

a mask. But FAKE has one mission: to take his off.

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FAKE is a thought-provoking, ironic and controversial caricature of our contemporary world.

Created by Mattia Bari, he turns one of the great contradictions of our time into a POP symbol:

the more we try to appear, the more we risk hiding who we really are.

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Behind his sweet exterior and ironic name lies a universal message.

FAKE’s journey to remove his mask and discover his authenticity is, ultimately, the journey of each one of us. More than a character, FAKE is a symbol of freedom, self-expression and authenticity, a cultural icon designed to move across fine art, fashion, design, collectibles and entertainment.